Website Re-design? Make sure to re-direct your old pages to your new pages.

Every once in a while a customer of mine will choose a different web design agency or decides to re-design their website themselves. This happened recently, and when they launched the new website they absolutely destroyed their rankings on Google. They didn’t take the time to re-direct their old URLs to their new ones, and as a result, they dropped off of google within two weeks. MAJOR bummer. And im talking… this website was ranking for some super broad and high quality keywords.

Why redirect old URLs to the new ones?

Well when you redesign a new website, most people don’t think about Google in the process. Their mind is on the design of the website, the functionality, the pricing for their products and more. SEO should be at the top of the list along with the design of your website, because without website visitors, what good is your website doing?

If you don’t redirect your URLs (or keep the URLs the same as before), Google will see a big “404 not found” page. Google hates 404 not found pages. It means that you’re telling Google that this page doesn’t exist anymore, and that page will be removed from Google completely. Bad news if you’re a business.

How to do a 301 redirect:

An example of when you need to perform a redirect:

Original URL:

New Re-designed Website URL:

Open your .htaccess file and add something like this:

Redirect 301 /web-design-services /website-design

Or if you haven’t completed your website re-design yet, just make sure you match your old URLs with your new ones. I can’t stress enough how important this is, especially if your old or current website is performing well in the SERPs.

Make sure to completely redirect the domain if you’re changing domains. Yes, this includes subdomains:

Rewrite Engine on

RewriteCond %{HTTP_HOST} ^ [NC,OR]

RewriteCond %{HTTP_HOST} ^ [NC]

RewriteRule ^(.*)$$1 [L,R=301,NC]

If you don’t think this is important, then take it from Google themselves: