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Many people think that SEO is simply just adding a large amount of hidden keywords to your website, when in reality, it’s much more than that. In this article we’ll go over the main facets of on page SEO in the simplest way possible so that even the laymen can understand SEO a little better.
Search Engine Optimization is made up of two main services: On page SEO and Backlinking. Those are the two services that Bit Visuals focuses on when providing SEO services. Let’s talk about on page SEO, we’ll cover backlinks in a separate article. (let’s keep it simple!)
On page SEO is the technical practice of optimizing a website to comply with Google’s SEO best practices. “On-page” refers to the HTML on your actual website. A search engine optimizer would log in to your website, make changes to your HTML code, and optimize each page of the website. For WordPress websites it’s common that your SEO wouldn’t have to actually edit the HTML code. Instead they would log in, use an SEO plugin, and optimize your page titles and meta description tags. There’s more to it than just meta tags though, let’s go through the list of updates that an SEO might perform for your website while optimizing it.
1. Title tags
These are the blue links that you see on Google when searching.
2. Meta descriptions
This is the short description of your page that also shows up on Google under the blue links:
3. Image alt tags
These are invisible unless your image doesn’t load properly. Image alt tags helps screen reading tools describe images to visually impaired readers:
4. Website loading speed
This one is pretty self explanatory. The faster your website loads, the better for SEO.
5. Sitemap optimization / submission
Your sitemap is where readers can go to see the link structure of your website. Mainly used for search engines, sitemaps are submitted to Google when launching a website or when making big changes to a website.
6. Website error fixes
If your website has errors like broken links or images, it’s imperative that they are fixed. Google will crawl your website, and if it finds a broken link or error, you’ll get a negative ranking signal from Google. It’s important to make sure that your website is fully functional and error-free.
7. Google Analytics setup
One of the most powerful tools you can utilize is Google Analytics. Get this set up as soon as possible so that you can start tracking how many visitors you get every month. There’s much you can do with this tool!
8. Google Search Console setup
Another powerful tool from Google. Keep track of your website errors and overall health of your website and links.
9. URL optimizations
This one is often overlooked. Your URL is the web address of your web page at the top of your web browser. Each page of your website uses a URL. Your SEO should optimize these URLs with your target keywords.
10. Mobile website optimization
How does your website look and function for mobile phones? It’s 2021! Time to get on the mobile phone band wagon. over 50% of online searches are performed by phones now.
11. External Links
These are links that point to other websites on the internet. If you’re in the service industry, you may be thinking “why would I want to send the visitor away from my website?”. Well, you can easily keep them on your website by using “target=_blank” within your link. This will open a new tab for the visitor instead of them completely leaving your website when clicking on a link.
12. Content creation
Content is king! If you don’t have much content on your website, Google will see that and give positive ranking signals to your competitors that have more content, leaving you in the dust.